How exhibitors select trade shows
暂无分享,去创建一个
[1] John M. Browning,et al. Trade Shows: An Effective Promotional Tool for the Small Industrial Business , 1988 .
[2] Roger A. Kerin,et al. Assessing Trade Show Functions and Performance: An Exploratory Study , 1987 .
[3] Joseph A. Bellizzi,et al. Managerial guidelines for trade show effectiveness , 1984 .
[4] A descriptive model of the trade-show budgeting decision process , 1983 .
[5] Suzette Cavanaugh. Setting Objectives and Evaluating the Effectiveness of Trade Show Exhibits , 1976 .
[6] Ananthanarayanan Parasuraman,et al. The relative importance of industrial promotion tools , 1981 .
[7] Peter M. Banting,et al. The role of industrial trade shows , 1974 .