Alignment for Growth: The CVF’s Power in Aligning Organizations through a Common Language

How do you know what color your growth strategy should be, where each quadrant of the Competing Values Framework (CVF) is assigned a distinct color? This chapter shows how to answer this question by identifying your organization’s core competence and value driver. The chapter also discusses how to distill the growth strategy into a simple two-bullet–point statement and use it for effective communication that aligns the organization with this strategy.