论文信息 - Consumer Segmentation Via Latent Class Analysis

Consumer Segmentation Via Latent Class Analysis

A nontechnical description of latent class analysis and a discussion of the CANDECOMP procedure and its application to consumer adoption of a new telecommunications service is presented with some suggestions for other areas in consumer and market research where latent class analysis might be of use.

Paul E. Green | Frank J. Carmone | P. Green | F. J. Carmone | David P. Wachspress

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