Most Basic Methods

This chapter will introduce a series of methodologies which can be applied to determine the most influential factors in the study of quality in public transport. These methodologies provide important information highlighting the points that need addressing to make improvements in quality. The methods used to determine the importance of the main factors affecting quality in public transport are described and supported by the development of two methods: factorial analysis and importance-performance analysis. This is followed by the presentation of a series of indexes and procedures which have been used to study public transport service quality: SERVQUAL, SERVPERF, and Quattro. These indexes also reveal the attributes considered to be most representative of service quality, forming the starting point for the studies that are developed later.

[1]  Kurt Matzler,et al.  Importance-performance analysis revisited: the role of the factor structure of customer satisfaction , 2003 .

[2]  David A. Hensher,et al.  MEASURING SERVICE QUALITY IN SCHEDULED BUS SERVICES , 2001 .

[3]  M. Friman,et al.  Perceived Satisfaction with Public Transport Service in Nine European Cities , 2012 .

[4]  A. Parasuraman,et al.  Refinement and reassessment of the SERVQUAL scale. , 1991 .

[5]  Nigel Slack,et al.  The Importance‐Performance Matrix as a Determinant of Improvement Priority , 1994 .

[6]  Jesús A. Varela,et al.  Importance values for Importance–Performance Analysis: A formula for spreading out values derived from preference rankings , 2007 .

[7]  Krisana Kitcharoen,et al.  The Importance-Performance Analysis of Service Quality in Administrative Departments of Private Universities in Thailand , 2004 .

[8]  Luigi dell’Olio,et al.  The quality of service desired by public transport users , 2011 .

[9]  John A. Martilla,et al.  Importance-Performance Analysis , 1977 .

[10]  J. Carman Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions , 1990 .

[11]  A. Parasuraman,et al.  SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. , 1988 .

[12]  Fatima Silva,et al.  Using importance-performance analysis in evaluating institutions of higher education: A case study , 2010, 2010 International Conference on Education and Management Technology.

[13]  R. Teas,et al.  Expectations, Performance Evaluation, and Consumers’ Perceptions of Quality , 1993 .

[14]  D. Hensher,et al.  A Service Quality Index for Area-wide Contract Performance Assessment , 2002 .

[15]  S. Kelley,et al.  Consumer perceptions of service quality attributes at sporting events , 2001 .

[16]  A. Parasuraman,et al.  A Conceptual Model of Service Quality and Its Implications for Future Research , 1985 .

[17]  M. Hoffmann,et al.  A reassessment of the role of simple seed traits in mortality following herbivore ingestion. , 2011, Plant biology.

[18]  Steven A. Taylor,et al.  Measuring Service Quality: A Reexamination and Extension , 1992 .

[19]  Peter R. Stopher,et al.  Service quality––developing a service quality index in the provision of commercial bus contracts , 2003 .

[20]  Steven A. Taylor,et al.  Servperf versus Servqual: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality , 1994 .