Chapter 11 – Self-Regulation and Health Behavior: The Health Behavior Goal Model

Publisher Summary Many of the existing health behavior models, including the health belief model, the theory of planned behavior, Bandura's social learning theory, and the protection motivation theory, can be regarded as rudimentary self-regulation models. However, because self-regulation can be defined as a sequence of actions and/or steering processes intended to attain a personal goal, one can question whether essential principles of self-regulation are represented adequately in these models. The target health behavior is defined in these models in an external way; that is, it is set for the individual without relating it to existing personal goals. Most health behavior models focus on one specific goal or target at a time, without linking this goal to higher-order or other behavioral goals. That integration in the personal goal structure gives both meaning and direction to movement toward a specific health target.

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