Green IS: Are We Still Thinking in Mere Economic Imperatives or Are We Striving for Eco-Effectiveness?

Organizations are under increasing pressure to account for their environmental footprint and to adopt environmental sustainable practices, and information systems can support organizations in becoming more environmentally sustainable. Through the analysis of expert interviews with eleven representatives from organizations concerned with environmental sustainability, and drawing on a conceptual model of information systems and ecological sustainability, we provide evidence that these organizations see key capabilities of information systems in automating, informing, and transforming to support goals related to eco-efficiency, eco-equity, and eco-effectiveness. However, our analysis also suggests that there is still little awareness of the potential of information systems in fundamentally transforming business models and business processes towards eco-effectiveness as the ultimate goal of environmental protection.

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