Influence and Profit

[1]  Laks V. S. Lakshmanan,et al.  Profit Maximization over Social Networks , 2012, 2012 IEEE 12th International Conference on Data Mining.

[2]  Rajeev Motwani,et al.  Pricing Strategies for Viral Marketing on Social Networks , 2009, WINE.

[3]  Vahab S. Mirrokni,et al.  Optimal marketing strategies over social networks , 2008, WWW.

[4]  Vahab S. Mirrokni,et al.  Maximizing Non-Monotone Submodular Functions , 2011, 48th Annual IEEE Symposium on Foundations of Computer Science (FOCS'07).

[5]  Frank Thomson Leighton,et al.  The value of knowing a demand curve: bounds on regret for online posted-price auctions , 2003, 44th Annual IEEE Symposium on Foundations of Computer Science, 2003. Proceedings..

[6]  Jon Kleinberg,et al.  Maximizing the spread of influence through a social network , 2003, KDD '03.

[7]  Matthew Richardson,et al.  Mining knowledge-sharing sites for viral marketing , 2002, KDD.

[8]  Matthew Richardson,et al.  Mining the network value of customers , 2001, KDD '01.

[9]  M. L. Fisher,et al.  An analysis of approximations for maximizing submodular set functions—I , 1978, Math. Program..

[10]  J. Kiefer,et al.  Sequential minimax search for a maximum , 1953 .