Continuing use of information technology as value co-creation : the role of contextual variety and means drivenness

Understanding antecedents of Information Technology (IT) use has been a core stream within Information Systems (IS) research, and it has had a steady following since the original proposal by Davis’ Technology Acceptance Model (TAM) (Davis 1989). In most studies, the antecedents of IT use tend to focus on rational evaluations (e.g. Karahanna, Straub and Chervany 1999; Venkatesh and Davis 2000), but some researchers (e.g. Kim, Chan and Chan 2007a; Davis, Bagozzi and Warshaw 1992; Beaudry and Pinsonneault 2010) also acknowledge the existence of affective inputs to the formation of the individual’s adoption intentions and use behaviors.

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