Viewers' Perception of Elements Used in Game Live-Streams

Game live-streaming is a phenomenon attracting many people. A general analysis of which elements viewers in this context find interesting is important for platform vendors to inform future concepts, for content creators to better integrate their audience and for researchers to identify opportunities for future research. However, to our knowledge, this has not yet been done systematically. This paper contributes by presenting results of an online questionnaire (n=417) in which viewers' opinions on 58 elements (features, concepts and streamers' behaviors) were collected. We present the elements and a viewer's ranking of them. We also contribute aspects that are of relevance for the live-streaming context: among others, that many of the top-rated elements have an interactive component attached to them and that viewer integration is something that is appreciated by active and passive viewers alike, as long as it does not interfere with the streamer's performance unconditionally.