论文信息 - Web Mining and Online Visibility

Web Mining and Online Visibility

In order to attract web visitors via the internet online activities have to be “visible” in the net. Thus, visibility measurement of web sites and strategies how to optimize Online Visibility are important. Here, web mining helps to define benchmarks with respect to competition and allows to calculate visibility indices as predictors for site traffic.

Wolfgang Gaul | Nadine Höchstötter | W. Gaul | Nadine Höchstötter

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