Does It Really Matter? First Impressions From A Company.s Web Site

As early as 1997 many corporate executives realised that in the network era a web site would influence a company’s image immensely. Anecdotal evidence suggests that in the electronic commerce environment nowadays this influence is becoming more visible as the customer quality perceptions of web sites play a vital role in a company’s success. Research reported in this paper investigates the influence of visiting and evaluating web sites by the customers on changing their perceptions about a company’s image; the most important features regarding first impressions about web sites; as well as possible relationships between each of these features and a company’s image.

[1]  J. Kuzic,et al.  Drivers and perils of e-commerce in the Australian wholesale and retail industry , 2003, Proceedings of the 25th International Conference on Information Technology Interfaces, 2003. ITI 2003..

[2]  Alexander E. Ellinger,et al.  B-TO-B E-COMMERCE: A CONTENT ANALYTICAL ASSESSMENT OF MOTOR CARRIER WEBSITES , 2003 .

[3]  Gavriel Salvendy,et al.  The contribution of apparent and inherent usability to a user's satisfaction in a searching and browsing task on the Web , 2002, Ergonomics.

[4]  Robert W. Zmud,et al.  The Influence of IT Management Practice on IT Use in Large Organizations , 1994, MIS Q..

[5]  G. Rose,et al.  The Effect of Download Time on Consumer Attitude Toward the e-Service Retailer , 2001 .

[6]  Jonathan W. Palmer,et al.  Web Site Usability, Design, and Performance Metrics , 2002, Inf. Syst. Res..

[7]  C. Al Blackwell.  A Good Installation Guide Increases User Satisfaction and Reduces Support Costs , 1995 .

[8]  Zafar U. Ahmed,et al.  Consumer preferences for commercial Web site design: an Asia‐Pacific perspective , 2003 .

[9]  Detmar W. Straub,et al.  Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs , 1999, MIS Q..

[10]  L. Christensen,et al.  Introduction to Statistics for the Social and Behavioral Sciences , 1986 .

[11]  Duncan Cramer,et al.  Fundamental Statistics for Social Research: Step-by-Step Calculations and Computer Techniques Using SPSS for Windows , 1998 .

[12]  Karel Vredenburg,et al.  Building ease of use into the IBM user experience , 2003, IBM Syst. J..

[13]  E. Huizingh,et al.  Why do consumers like websites? , 2003 .

[14]  Julie Fisher,et al.  Electronic Commerce Benefits, Challenges And Success Factors In The Australian Banking And Finance Industry , 2002, ECIS.

[15]  Viswanath Venkatesh,et al.  Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability , 2002, Inf. Syst. Res..

[16]  Gisela M. von Dran,et al.  User Expectations and Rankings of Quality Factors in Different Web Site Domains , 2001, Int. J. Electron. Commer..

[17]  Balaji Padmanabhan,et al.  The identification and satisfaction of consumer analysis‐driven information needs of marketers on the WWW , 1998 .

[18]  Paul van Schaik,et al.  Design Parameters in Web Pages: Frame Location and Differential Background Contrast in Visual Search Performance , 2001 .

[19]  Albert H. Huang.  An empirical study of corporate Web site usability , 2003 .

[20]  William P. Wagner,et al.  An experimental study of Web switching behavior , 2003 .

[21]  Alex Lu,et al.  The Role of Information Systems Planning in Hong Kong Business , 1997, PACIS.

[22]  Joze Kuzic,et al.  Electronic commerce issues in the australian manufacturing industry , 2003, ECIS.

[23]  Sri Hastuti Kurniawan,et al.  Increasing the Usability of Online Information for Older Users: A Case Study in Participatory Design , 2000, Int. J. Hum. Comput. Interact..

[24]  J. Kuzic,et al.  CSF of e-commerce in large corporations , 2004, 26th International Conference on Information Technology Interfaces, 2004..

[25]  Bo N. Schenkman,et al.  Aesthetics and preferences of web pages , 2000, Behav. Inf. Technol..

[26]  David A. Duce,et al.  Web 2D Graphics File Formats , 2002, Comput. Graph. Forum.

[27]  De Klerk,et al.  Web site usability , 2001 .

[28]  丹羽 冨士雄.  Human Systems Management : 抄録雑誌の概要 , 1987 .

[29]  Helmut Schneider,et al.  Web site design benchmarking within industry groups , 2003, Internet Res..

[30]  S. Siegel,et al.  Nonparametric Statistics for the Behavioral Sciences , 2022, The SAGE Encyclopedia of Research Design.

[31]  Graham C. Low,et al.  Exploring Individual User Satisfaction Within User-Led Development , 1993, MIS Q..

[32]  Ping Gisela M Paul Veerapong Zhang,et al.  Important Design Features in Different Web Site Domains: An Empirical Study of User Perceptions , 2001 .

[33]  Giuliano Noci,et al.  The company’s Web site: different configurations, evolutionary path , 2000 .