Radical or not? Assessing innovativeness and its organisational implications for established firms

Established firms try to rejuvenate their mature product portfolios by fostering innovation. In this paper, we present a concept on how innovative initiatives can be distinguished concerning their innovativeness. We also discuss organisational requirements to cope with the innovation process. Different forms of organisation are assigned distinct degrees of innovativeness. Cases from the chemical industry illustrate the theoretical concept.

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