Exploring cultural differences in information behavior applying psychophysiological methods

This ongoing exploratory study has two main goals: to compare information seeking behavior (1) across two cultures and (2) across the users' native and foreign languages. A secondary goal is the evaluation of the capability of psychophysiological data collection methods in the study of human-computer interaction (and especially the information interaction) experience. The applied physiological channels are Heart Period Variability (HPV), Skin Conductance (SC), pupil size, and eye-tracking data. The first part of the series of experiments has been completed with US participants with a significant (non-heritage) knowledge of Spanish. The second part will be performed in Hungary, with Hungarian participants with knowledge of English.

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