CONTENT ANALYSIS OF TOP 1000 TURKISH COMPANY WEB SITES: MARKETING MIX PRACTICES
暂无分享,去创建一个
[1] R. Kent,et al. Faith in four Ps: An alternative , 1986 .
[2] Chang Liu,et al. Web sites of the Fortune 500 companies: Facing customers through home pages , 1997, Inf. Manag..
[3] Wenyu Dou,et al. Interactive functions and their impacts on the appeal of internet presence sites , 1998 .
[4] D. Chaffey,et al. Internet Marketing: Strategy, Implementation and Practice , 2000 .
[5] R. Yazdanifard,et al. Crafting Excellent I-Brands by Rendering an Intensive Internet Marketing Mix , 2009, 2009 International Conference on Computer Technology and Development.
[6] Resul Usta. TÜRKİYE’DEKİ EN BÜYÜK 100 SANAYİ İŞLETMESİNİN WEB SİTELERİNİN PAZARLAMA İLETİŞİMİ YÖNÜNDEN İNCELENMESİ , 2007 .
[7] Klaus Krippendorff,et al. Content Analysis: An Introduction to Its Methodology , 1980 .
[8] A. Lockett,et al. Strategies for building a customer base on the Internet: symbiotic marketing , 2001 .
[9] Karim Alrawi. The internet and international marketing , 2007 .
[10] Sally Harridge‐March,et al. Website elements in B2B online communications: a case from the UK print industry , 2008 .
[11] Monica Perry,et al. Content analysis of Fortune 100 company Web sites , 2000 .
[12] C. Grönroos. From Marketing Mix to Relationship Marketing , 2012 .
[13] John J. Sviokla,et al. Managing in the Marketspace , 1994 .
[14] Joseph Heinen,et al. Internet marketing practices , 1996, Inf. Manag. Comput. Secur..
[15] Ming-te Lu,et al. Functional characteristics of commercial web sites: a longitudinal study in Hong Kong , 2004, Inf. Manag..
[16] J. Fjermestad,et al. E‐commerce marketing strategies: an integrated framework and case analysis , 2001 .
[17] Sally Harridge-March. Electronic marketing, the new kid on the block , 2004 .