Examining privacy and disclosure in a social networking community

The polularity of social networking websites such as Facebook and the subsequent levels and depth of online disclosures have raised several concerns for user privacy. Previous research into these sites has indicated the importance of disclosures between users as well as an under-utilization of extensive privacy options. This study qualitatively examines college students' disclosure and privacy behaviors and attitudes on Facebook.com. Results support current research into social networking and privacy and provide user-generated explanations for observed disclosure and privacy trends. Implications for future research into privacy software are discussed.