A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally ☆

[1]  P.Rajan Varadarajan.  Joint sales promotion: An emerging marketing tool , 1985 .

[2]  P. Rajan Varadarajan,et al.  Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives , 1986 .

[3]  A. Griffin,et al.  Best Practice for Customer Satisfaction in Manufacturing Firms , 1995 .

[4]  Wujin Chu,et al.  Channel Coordination Mechanisms for Customer Satisfaction , 1995 .

[5]  Bernard L. Simonin,et al.  Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes , 1998 .

[6]  Kevin E. Voss,et al.  A Consumer Perspective on Foreign Market Entry , 1999 .

[7]  Robert E. Smith,et al.  Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies , 1999 .

[8]  Robert W. Ruekert,et al.  Signaling Unobservable Product Quality through a Brand Ally , 1999 .

[9]  Patrick Y. K. Chau,et al.  Cooperative advertising, game theory and manufacturer-retailer supply chains , 2002 .

[10]  S. Mishra,et al.  The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand , 2002 .

[11]  Kevin E. Voss,et al.  Building Brands through Brand Alliances: Does a Second Ally Help? , 2004 .

[12]  Kevin E. Voss,et al.  Consumer evaluation of brand alliance signals , 2006 .

[13]  Carolyn J. Simmons,et al.  Achieving Marketing Objectives through Social Sponsorships , 2006 .

[14]  Minhi Hahn,et al.  Why firms do co-promotions in mature markets? , 2006 .

[15]  Peter S. H. Leeflang,et al.  Co-branding: The State of the Art , 2008 .

[16]  Christian Bluemelhuber,et al.  Extending the view of brand alliance effects: An integrative examination of the role of country of origin , 2007 .

[17]  Tansev Geylani,et al.  Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty , 2008, Mark. Sci..

[18]  Simon Pierre Sigué,et al.  Consumer and Retailer Promotions: Who is Better Off? , 2008 .

[19]  Pradeep Chintagunta,et al.  Advertising strategies in a franchise system , 2009, Eur. J. Oper. Res..

[20]  Cecily D. Cooper,et al.  Getting the Most from Strategic Partnering:. A Tale of Two Alliances , 2009 .

[21]  Xiuli He,et al.  Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies , 2009 .

[22]  Fuyuan Shen,et al.  Joint Advertising and Brand Congruity: Effects on Memory and Attitudes , 2009 .

[23]  Marnik G. Dekimpe,et al.  Price and Advertising Effectiveness over the Business Cycle , 2013 .

[24]  Salma Karray,et al.  Effectiveness of retail joint promotions under different channel structures , 2011, Eur. J. Oper. Res..

[25]  Maxim Sinitsyn.  Coordination of Price Promotions in Complementary Categories , 2012, Manag. Sci..

[26]  Jian Huang,et al.  Recent developments in dynamic advertising research , 2012, Eur. J. Oper. Res..

[27]  Salma Karray,et al.  Periodicity of pricing and marketing efforts in a distribution channel , 2013, Eur. J. Oper. Res..

[28]  Zhimin Huang,et al.  Supply chain coordination through cooperative advertising with reference price effect , 2013 .

[29]  U. Buscher,et al.  Cooperative Advertising Models in Supply Chain Management: A Review , 2014 .

[30]  S. H. Amin,et al.  Cooperative advertising in a supply chain with retail competition , 2015 .

[31]  Salma Karray.  Cooperative promotions in the distribution channel , 2015 .