The impact of the quality of a marketing decision support system: an experimental study
暂无分享,去创建一个
[1] Allen M. Weiss,et al. Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information , 1993 .
[2] Richard Staelin,et al. Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach , 1979 .
[3] Hubert Gatignon. Strategic studies in Markstrat , 1987 .
[4] Gary L. Lilien,et al. Marketing Models: Past, Present and Future , 1994 .
[5] Spyros Makridakis,et al. Forecasting Methods for Management , 1989 .
[6] Glen L. Urban,et al. Management Science in Marketing , 1970 .
[7] Russell S. Winer,et al. Group process and decision performance in a simulated marketing environment , 1987 .
[8] Ernest Koenigsberg. Management Science in Marketing , 1969 .
[9] Gerardine DeSanctis,et al. Group decision support systems: a new frontier , 1984, DATB.
[10] H. Rothstein. The effects of time pressure on judgment in multiple cue probability learning , 1986 .
[11] Spyros Makridakis,et al. The Value of Decision Making in a Complex Environment: An Experimental Approach , 1981 .
[12] Peter A. Todd,et al. Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication , 1992, MIS Q..
[13] Joel H. Steckel,et al. Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective , 1992 .
[14] H. A. Witkin. A Manual for the embedded figures tests , 1971 .
[15] Edwin A. Locke,et al. Generalizing from Laboratory to Field Settings: Research Findings from Industrial-Organizational Psychology, Organizational Behavior, and Human Resource Management. , 1987 .
[16] Thomas C. Kinnear,et al. Management Perspectives On Markstrat: The GE Experience and Beyond , 1987 .
[17] D. Aaker. Strategic Market Management , 1984 .
[18] E. A. Locke,et al. Generalizing From Laboratory to Field Settings. , 1987 .
[19] Timothy Paul Cronan,et al. On the Test-Retest Reliability of Perceived Usefulness and Perceived Ease of Use Scales , 1993 .
[20] Fred D. Davis. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..
[21] Peter Wright. The harassed decision maker: Time pressures, distractions, and the use of evidence. , 1974 .
[22] Shelby H. McIntyre,et al. An Experimental Study of the Impact of Judgment-Based Marketing Models , 1982 .
[23] C. J. Hearne. Forecasting Methods for Management (Fifth Edition) , 1991 .
[24] G. Zaltman,et al. Factors Affecting the Use of Market Research Information: A Path Analysis , 1982 .
[25] Thomas C. Kinnear,et al. Individual Differences and Marketing Decision Support System Usage and Satisfaction , 1987 .
[26] Russell S. Winer,et al. The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence , 1989 .
[27] Berend Wierenga,et al. Marketing Decision Support Systemen bij Nederlandse bedrijven , 1991 .
[28] Philippe A. Naert,et al. Building Implementable Marketing Models , 1974 .
[29] Gary L. Lilien,et al. Research Traditions in Marketing , 1994 .
[30] Russell S. Winer,et al. Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance , 1992 .