Rethinking the Business Model with RFID

Radio Frequency Identification (RFID) is an enabling technology that can provide organizations with unprecedented improved visibility and traceability of items throughout their journey in the value chain. This paper explores how RFID can impact traditional business models or create new ones. In particular, we propose an RFID business model framework and use it to show how value can be created for organizations, suppliers, customers, and business partners. We also identify the major dynamic phases of RFID and their corresponding impact on RFID business models. A taxonomy of 12 specific RFID business models is also presented, reflecting the wide spectrum of potential directions and applications of the technology. Finally, we present a case study to test the practical and theoretical relevance of our conceptual models. The paper outlines the need for technology managers to take a holistic approach to RFID business model innovation, taking into account the interrelated technical, strategic, organizational, and external environmental factors.

[1]  Peter Hall,et al.  What conditions supply chain strategies of ports? The case of Dubai , 2007 .

[2]  P. Berthon,et al.  Changing channels: The impact of the internet on distribution strategy , 1999 .

[3]  B. Mahadevan.  Business Models for Internet-Based E-Commerce: An Anatomy , 2000 .

[4]  Jun Li.  Place to Space: Migrating to E‐business Models , 2004 .

[5]  Ramayya Krishnan,et al.  E-Business and Management Science: Mutual Impacts (Part 2 of 2) , 2003, Manag. Sci..

[6]  E. Faber,et al.  Designing business models for mobile ICT services , 2003 .

[7]  Tadhg Nagle,et al.  The Examination of a Business Model Framework within the E-Learning Industry , 2007, ECIS.

[8]  Prashant Palvia,et al.  Management Information Systems Research: What's There in a Methodology? , 2003, Commun. Assoc. Inf. Syst..

[9]  Mark de Reuver,et al.  Business Model Dynamics: A Longitudinal, Cross-sectional Case Survey , 2007, Bled eConference.

[10]  Harry Bouwman,et al.  Mobile information and entertainment services: business models and service networks , 2005 .

[11]  Graeme G. Shanks,et al.  The Case for Viewing Business Models as Abstractions of Strategy , 2004, Commun. Assoc. Inf. Syst..

[12]  Yves Pigneur,et al.  An ontology for developing e-business models , 2002 .

[13]  Sajda Qureshi,et al.  Organizational Transformation through Business Models: A Framework for Business Model Design , 2006, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06).

[14]  Salvatore T. March,et al.  Design and natural science research on information technology , 1995, Decis. Support Syst..

[15]  R. Amit,et al.  The fit between product market strategy and business model: implications for firm performance , 2008 .

[16]  J. Schumpeter,et al.  The Theory of Economic Development , 2017 .

[17]  Yves Pigneur,et al.  Clarifying Business Models: Origins, Present, and Future of the Concept , 2005, Commun. Assoc. Inf. Syst..

[18]  Hans Eriksson,et al.  Business Modeling With UML: Business Patterns at Work , 2000 .

[19]  Peter Weill,et al.  Place to Space: Migrating to Ebusiness Models , 2001 .

[20]  G. Hamel.  Leading the Revolution , 2000 .

[21]  Deborah J. Armstrong,et al.  RFID Assimilation Hierarchy , 2007, 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07).

[22]  Alexander Osterwalder,et al.  The business model ontology a proposition in a design science approach , 2004 .

[23]  Adamantia G. Pateli.  A Framework for Understanding and Analysing eBusiness Models , 2003, Bled eConference.

[24]  H. Chesbrough,et al.  The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation's Technology Spin-Off Companies , 2002 .

[25]  Jonas Hedman,et al.  The Business model: A Means to Understand the Business Context of Information and Communication Technology , 2002 .

[26]  M. Rappa.  Business Models on the Web , 2008 .

[27]  Harry Bouwman,et al.  Dynamic Business Model Framework for Value Webs , 2006, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06).

[28]  Paul Timmers,et al.  Business Models for Electronic Markets , 1998, Electron. Mark..

[29]  Christopher L. Tucci,et al.  Internet Business Models and Strategies: Text and Cases , 2002 .

[30]  J. E. Markham.  The Future of Shopping , 1998 .

[31]  J. Linder,et al.  Changing Business Models: Surveying the Landscape , 2000 .

[32]  Georgios I. Doukidis,et al.  Building e-Business Models: An Analytical Framework and Development Guidlines , 2001, Bled eConference.

[33]  Jay B. Barney,et al.  Strategic Management and Competitive Advantage: Concepts , 2005 .

[34]  Yves Pigneur,et al.  An eBusiness Model Ontology for Modeling eBusiness , 2002, Bled eConference.

[35]  B. Glaser.  Theoretical Sensitivity: Advances in the Methodology of Grounded Theory , 1978 .

[36]  Heidi Mason,et al.  The Venture Imperative: A New Model for Corporate Innovation , 2002 .

[37]  Hans-Erik Eriksson,et al.  Business Modeling with UML , 2001 .