Mapping Neuroscientists’ Perceptions of the Nature and Effects of Public Visibility

How do neuroscientists “make sense” of public visibility in the context of their scientific work? Hierarchical cluster analysis and multidimensional scaling analyses of 24 in-depth interviews with U.S. neuroscientists produced word groups and concept maps related to possible “medialization” processes. Findings suggest that scientists are factoring new communication channels into their public visibility calculus, although one legacy medium, The New York Times, remains the holy grail of medialization.

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