Research on Information Sharing Value of Dairy Producers and Retailers Traceability

In this paper we take retroactive information sharing value of dairy producers and retailers as an object, studying the information-sharing problems in the research of dairy quality traceability, analyzing retrospective information sharing value of the dairy producers and retailers based on Stackelberg competition model. We also study the overall interests of the supply chain in the case of information sharing and unshared situation .Final we use an example to verify and analyze retroactive information sharing value.