We report on the physical characterization of a dioctyl-substituted polyfluorene, both in solution and in the solid state. We focus on studies of chain geometry both by molecular modeling and by gel permeation chromatography coupled with light scattering. We determine experimentally a Kuhn segment length, lk = 17.1 ± 2.1 nm and a characteristic ratio C∞ = 21.5 %plusmn; 4.3 indicative of a stiff polymer chain. The effects on absorption and emission spectra of intermolecular interactions that lead to gelation or precipitation from solution are reported. We discuss these results in the context of the strong current interest in the nature of aggregation phenomena and their role in controlling the emissive properties of conjugated polymers. We further show that a markedly enhanced dichroism can be achieved through suitable control of the polymer microstructure.