Towards a Roadmap for Cloud TV Services in the Internet of Things Era

Cloud TV will play an important role in future pay-TV services and is quickly becoming the next arena for TV content providers. This emphasizes the need for a technology roadmap to address several key issues that may affect the deployment of future Cloud TV services. Taking into account an important blend of social, economic and technological factors, three alternative technologies, Internet Protocol TV, Over the Top and Smart TV have been investigated and ranked using the Analytical Hierarchy Process. The results reveal that OTT seems to take the precedence and security, privacy, accessibility, costs saving and time-to-market are crucial aspects, need to be taken into account.