The Usage of UTAUT Model for Digital Audio Workstation User Experience Evaluation

User experience (UX) in the field of Human-Computer Interaction (HCI) refers to the understanding of users’ attitudes about using technological artefacts. This study proposes the Unified Theory of Acceptance Use of Technology (UTAUT) for the assessment of Digital Audio Workstation (DAW) user experience among heavy metal and hard rock artists in the European Union (EU) countries. With a total of 711 collected surveys, partial least squares structural equation modeling (PLS-SEM) approach was used for the assessment of the measurement and structural model. To determine the most relevant drivers of DAW usage among artists, the IPMA (importance-performance map analysis) is conducted and assessed. The significant manifest variables should be considered by DAW developers as a guide to improve the UX among artists using DAWs.

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