Economic efficiency management of the marketing activity of an ecology-oriented company

Management of any activity of a company has its ultimate goal, which should be measured. Company spends its resources for obtaining results, effectiveness of each action taken should be calculated in advance, effectiveness of one or another measurement shows the expediency of administrative policy of company in whole. Undoubtedly, this concerns also marketing measurements of an ecology-oriented company. The matter of determining effectiveness of these measurements is very important, especially at the stage of grounding the necessity of concrete measurement conducting. This raises a question about the methods of marketing strategy assessment of an ecology-oriented company, both at the stage of planning and at the stage of realization. (Popkova E.G., Shakhovskaya L.S., Volosatova U.A., Ostrovskaya V.N., Ponomareva L.V. Economic efficiency management of the marketing activity of an ecology-oriented company. Life Sci J 2014;11(12s):180-184) (ISSN:1097-8135). http://www.lifesciencesite.com. 35