Academic Search Engine Optimization (ASEO ): Optimizing Scholarly Literature for Google Scholar & Co.

introduction Researchers should have an interest in ensuring that their articles are indexed by academic search engines such as Google Scholar, IEEE Xplore, PubMed, and SciPlore.org, which greatly improves their ability to make their articles available to the academic community. Not only should authors take an interest in seeing that their articles are indexed, they also should be interesting in where the articles are displayed in the results list. Like any other type of ranked search results, articles displayed in top positions are more likely to be read. This article presents the concept of academic search engine optimization (ASEO) to optimize scholarly literature for academic search engines. The first part of the article covers related work that has been done mostly in the field of general search engine optimization for Web pages. The second part defines ASEO and compares it to search engine optimization for Web pages. The third part provides an overview of ranking algorithms of academic search engines in general, followed by an overview of Google Scholar’s ranking algorithm. Finally, guidelines are provided on how authors can optimize their articles for academic search engines. This article does not cover how publishers or providers of