The Influence of a Structurationist View on Strategic Management Research

In this article, strategic management research using structuration theory from 1995 to 2000 is reviewed. I describe and analyse the theoretical articulations adopted to make sense of strategy using a structurationist view. I found that, instead of being applied as the sole theoretical foundation, Giddens' propositions have been incorporated into other perspectives, the effects of which should be known by researchers looking for theoretical frameworks that avoid dichotomist thinking. The paper draws on the effects that structurationist arguments may produce regarding classical oppositions such as micro/macro and voluntarist/determinist. Its main contribution is to show how theoretical complementarities using structuration theory are promising avenues of research in the strategic management field. It also suggests that, although other alternatives of avoiding dichotomist logic exist, making a choice among them is more a question of ontological affinity than of making the 'better choice' among competing accounts. There are several routes to advance the understanding of the possibilities of human choice. Copyright Blackwell Publishing Ltd 2004.