论文信息 - The Immersive Audience Experience Evaluation Toolkit

The Immersive Audience Experience Evaluation Toolkit

This paper introduces the Immersive Audience Experience Evaluation Toolkit, an online questionnaire designed to measure audience perceptions of impact and value of different immersive experiences. Initially created and developed in 2017, the Toolkit has been applied to various immersive media formats and contents such as virtual reality (VR), augmented reality (AR), mixed reality (MR), games and screen-based media. With examples of insights generated for creators and funders of immersive experiences, this paper summarises the need for, development and refinement of the Toolkit. Drawing from audience evaluations with 460 people using 10 different immersive contents, the added value of the Toolkit to the creative industry of further exploring aggregated and comparative ratings is also discussed.

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