Moving from product-based to service-based business strategies: Services categorisation schemes for the automotive industry

Purpose – This paper aims to propose a framework that can be used for analysing services in the automotive industry.Design/methodology/approach – Existing categorisation schemes for services are investigated and evaluated in terms of their applicability to services in the automotive industry.Findings – Services categorisation schemes are grouped under eight service paradigms, expressing the understanding that various authors had about services in different times and contexts.Research limitations/implications – The remarks are limited to the automotive industry.Practical implications – The paper suggests services classification schemes, which can be effectively applied to automotive services in order to generate valuable managerial insights.Originality/value – This paper provides an overview over multiple services categorisation schemes existing in the literature.

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