Serious Play: How the World's Best Companies Simulate to Innovate

Preface Overview Part I: Getting Real 1. The New Economics of Innovation 2. A Spreadsheet Way of Knowledge 3. Productive Waste 4. Measuring Prototyping Paybacks Part II: Model Behavior 5. Our Models, Ourselves 6. Preparing for Surprise 7. Perils of Pathological Prototyping Part III: Capturing the Value of Innovation 8. An Interaction Way of Knowledge 9. Evolving with Our Prototypes User's Guide Bibliography Index About the Author