论文信息 - The Effectiveness of Online Advertising: Consumer’s Perceptions ofAds on Facebook, Twitter and YouTube

The Effectiveness of Online Advertising: Consumer’s Perceptions ofAds on Facebook, Twitter and YouTube

The growth of Internet usage has created a platform for businesses to attract and retain customers. While online advertising strategies are used by many businesses, the effectiveness of these methods being used can be debated. This study will provide an analysis of online advertising and its effectiveness. A study was conducted to test the consumer’s perception of online advertising on the popular social webpages: Facebook, YouTube and Twitter. Steps were also taken to test a possible gender difference when it comes to consumer’s receptiveness to online advertising on these sites.

B. Pikas | Bohdan Pikas | Gabi Sorrentino | Gabi Sorrentino

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