Digital and Social Media: impacts and potentials for cervical screening awareness

currently holds a visiting position in the School of Nursing, Midwifery and Social Work at the University of Salford, UK. Prior to this he worked at the Universities of Salford and Manchester in the United Kingdom. Before working in higher education, he undertook several administrative roles within the UK's National Health Service and spent some time as a Health Promotion worker with MESMAC, a sexual health organisation. He is interested in how people get different kinds of technologies to work for them on an everyday basis and started out investigating this in the 1990s, generally in the workplace. However, current research agenda centres on analysing the development and use of the Internet and Digital Games, specifically as related to gender and sexuality, health and wellbeing, engagement. He holds positions on the editoral boards of the Journal of Information Technology and New Media and Society. Professor Paula Ormandy holds a chair in Long-term Conditions Research. She is an experienced health service researcher, within the School of Nursing, Midwifery and Social Work at the University of Salford. She has many years of experience in executing and leading on research funded projects and service evaluations across different primary and secondary care settings. Her expertise focuses on information needs research, health information provision and more recently the use of digital and social media to meet the needs of people with long-term conditions. Paula worked for five years on collaborative epidemiological research across Europe, examining renal clinical practice. She is Co-chair of the British Renal Society Research Committee and Academic Theme Lead for 'Patient education and decision making' within the British Renal Society Education Committee. She supervises and examines PhD students having developed and led the PhD programme for a number of years. Screening Quality Assurance Reference Centre (NWCSQARC) seeking to increase the rate of young women attending cervical screening and to develop and extend the evidence base regarding the use of digital and social media in health promotion. In addition, funds were secured from Heywood Middleton and Rochdale PCT to increase the activity of the main campaign and develop a more focused study to understand the use of digital and social media with women from ethnic minorities. The authors had previous experience of developing and evaluating a successful digital campaign in partnership with the Lesbian and Gay Foundation to promote cervical screening to LGB women (Light and Ormandy 2011). However, the key things that …