论文信息 - Business distance and global retailing: a model for analysis of key success/failure factors

Business distance and global retailing: a model for analysis of key success/failure factors

Proposes a preliminary model of analysis of the key success and failure factors in retail internationalization. Indicates that a business distance between the domestic and target markets is creating a “prism effect” on the original competitive advantages. Gives the examples of the internationalization of French hypermarket in the USA (failure) and in Asia (success) as illustrations. Outlines future research directions and managerial implications.

N. Prime | Marc Dupuis | Nathalie Prime | M. Dupuis

[1] A. Tordjman. The French hypermarket: Could it be developed in the States? , 1988 .

[2] Steve Burt,et al. Temporal trends in the internationalization of British retailing , 1993 .

[3] N. Alexander,et al. Retailers and International Markets: Motives for Expansion , 1990 .

[4] Pierre R. Dasen,et al. Cross-Cultural Psychology: Research and Applications , 1992 .

[5] Luca Prllegrini. Alternatives for Growth and Internationalization in Retailing , 1994 .

[6] E. Hall. The Silent Language , 1959 .

[7] S. Hunt,et al. The Commitment-Trust Theory of Relationship Marketing , 1994 .

[8] C. Craig,et al. International Marketing Research , 1983 .

[9] Jean-Claude Usunier,et al. International Marketing: A Cultural Approach , 1993 .

[10] W. Goodenough,et al. Culture, language, and society , 1981 .

[11] Sune Carlson. How foreign is foreign trade?: A problem in international business research , 1975 .

[12] David E. Williams. Retailer Internationalization: An Empirical Inquiry , 1992 .

[13] L. Pellegrini. The Internationalization of Retailing and 1992 Europe , 1991 .

[14] E. Hall,et al. The Hidden Dimension , 1970 .