Managing identity across social networks

Goal: Gain an in-depth understanding of online identity management among heavy social media users -- people who use Facebook, Twitter and LinkedIn weekly. Theoretically grounded in social psychology and symbolic interactionism, the project inquires how people manage their identities online, where social groups and contexts are not as clearly separated as in physical space. In-depth online surveys with a criterion sample of 39 participants revealed some patterns of mapping different social groups and identities across social networking sites, and awareness of different social norms across communities.