Relationship between meanings, emotions, product preferences and personal values. Application to ceramic tile floorings.

This work aims to validate a conceptual framework which establishes the main relationships between subjective elements in human-product interaction, such as meanings, emotions, product preferences, and personal values. The study analyzes the relationships between meanings and emotions, and between these and preferences, as well as the influence of personal values on such relationships. The study was applied to ceramic tile floorings. A questionnaire with images of a neutral room with different ceramic tile floorings was designed and distributed via the web. Results from the study suggest that both meanings and emotions must be taken into account in the generation of product preferences. The meanings given to the product can cause the generation of emotions, and both types of subjective impressions give rise to product preferences. Personal reference values influence these relationships between subjective impressions and product preferences. As a consequence, not only target customers' demographic data but specifically their values and criteria must be taken into account from the beginning of the development process. The specific results of this paper can be used directly by ceramic tile designers, who can better adjust product design (and the subjective impressions elicited) to the target market. Consequently, the chance of product success is reinforced.

[1]  Bruce Hanington.  Designing Pleasurable Products: An Introduction to the New Human Factors by Patrick W. Jordan (London: Taylor and Francis, 2000) 216 pages, illustrated, $65.00 (hardback) ISBN 0748408444 , 2002, Design Issues.

[2]  Barton A. Weitz,et al.  Product Development - Managing a Dispersed Process by , 2011 .

[3]  Chih-Chieh Yang.  A classification-based Kansei engineering system for modeling consumers' affective responses and analyzing product form features , 2011, Expert Syst. Appl..

[4]  Fabrice Mantelet,et al.  Prise en compte de la perception émotionnelle du consommateur dans le processus de conception de produits , 2006 .

[5]  Hans J. Eysenck,et al.  Manual of the Eysenck personality questionnaire , 1975 .

[6]  M. Rokeach,et al.  The Nature Of Human Values , 1974 .

[7]  Mariëlle E. H. Creusen,et al.  The Different Roles of Product Appearance in Consumer Choice , 2005 .

[8]  T. Love,et al.  Path-dependent Foundation of Global Design-driven Outdoor Trade in the Northwest of England , 2007 .

[9]  Amaresh Chakrabarti,et al.  Design for Emotions , 2007 .

[10]  Rosemary R. Seva,et al.  The influence of cellular phone attributes on users' affective experiences: a cultural comparison. , 2009 .

[11]  J. Russell.  Affective space is bipolar. , 1979 .

[12]  Michael Kipp,et al.  Designing Emotions , 2011, KI - Künstliche Intelligenz.

[13]  H. Freud.  Emotional Design Why We Love Or Hate Everyday Things , 2016 .

[14]  Halimahtun M Khalid,et al.  Embracing diversity in user needs for affective design. , 2006, Applied ergonomics.

[15]  Anna Lindberg.  First Impressions Last. A Kansei Engineering Study on Laminate Flooring at Pergo. , 2004 .

[16]  J. Hair.  Multivariate data analysis , 1972 .

[17]  Jacob Cohen,et al.  A power primer. , 1992, Psychological bulletin.

[18]  Edgar Erdfelder,et al.  G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences , 2007, Behavior research methods.

[19]  Halimahtun M. Khalid,et al.  Affective and Pleasurable Design , 2006 .

[20]  P. Clarkson,et al.  Seeing things: consumer response to the visual domain in product design , 2004 .

[21]  Mitsuo Nagamachi,et al.  Kansei engineering as a powerful consumer-oriented technology for product development. , 2002, Applied ergonomics.

[22]  Bernhard E. Bürdek.  Diseño: historia, teoría y práctica del diseño industrial , 1994 .

[23]  Margarita Vergara,et al.  Perception of products by progressive multisensory integration. A study on hammers. , 2011, Applied ergonomics.

[24]  P. Desmet,et al.  A Multilayered Model of Product Emotions , 2003 .

[25]  Oya Demirbilek,et al.  Product design, semantics and emotional response , 2003, Ergonomics.

[26]  C. Osgood,et al.  The Measurement of Meaning , 1958 .

[27]  Jihong Hwang,et al.  The effects of overall robot shape on the emotions invoked in users and the perceived personalities of robot. , 2013, Applied ergonomics.

[28]  J. M. Digman.  PERSONALITY STRUCTURE: EMERGENCE OF THE FIVE-FACTOR MODEL , 1990 .

[29]  L. R. Goldberg.  The structure of phenotypic personality traits. , 1993, The American psychologist.

[30]  P. Jordan.  Human factors for pleasure in product use. , 1998, Applied ergonomics.

[31]  Halimahtun M. Khalid,et al.  A framework for affective customer needs in product design , 2004 .

[32]  Andreas Sonderegger,et al.  The influence of prototype fidelity and aesthetics of design in usability tests: effects on user behaviour, subjective evaluation and emotion. , 2009, Applied ergonomics.

[33]  Jenny Janhager,et al.  User Consideration in Early Stages of Product Development : Theories and Methods , 2005 .

[34]  Henry Been-Lirn Duh,et al.  The marketing implications of affective product design. , 2007, Applied ergonomics.

[35]  P. Desmet,et al.  Framework of product experience , 2007 .

[36]  C Borg Jonathan,et al.  Exploiting Emotions for Successful Product Design , 2007 .

[37]  J. Hauser,et al.  Managing a Dispersed Product Development Process , 2000 .

[38]  Jose Antonio Diego-Mas,et al.  Influence of the mode of graphical representation on the perception of product aesthetic and emotional features: An exploratory study , 2008 .