Telephone & email interviews: using the respondents' context to determine the best interview mode

This poster explains reasons for choosing different interview modes. Although many people assume that face-to-face contact is the best, perhaps only, mode for effective interviewing, a substantial body of research suggests otherwise. In particular, components of the respondents' context-geographical disbursement, privacy, empowerment needs, scheduling, anonymity, fluency, stigmatization, and cultural background-affect which interview modes are more effective. This poster introduces the concept of respondent context, and demonstrates the best uses for different interview modes.

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