Aparatus and method for measuring a program rating

PURPOSE: An audience rating surveying apparatus and method are provided to recognize channel information from an image obtained by photographing an output unit of a broadcasting receiver to generate rating information accurately and rapidly. CONSTITUTION: An audience rating surveying apparatus(200) includes a selector(220), a video processor(230), a rating information processor(240), a storage unit(250), and a transmitter(260). The selector selects a channel information display format corresponding to a broadcasting receiver. The video processor stores the channel information display format and receives an image obtained by photographing an output unit of the broadcasting receiver to recognize channel information according to the channel information display format. The rating information processor generates rating information using the channel information recognized by the video processor. The storage unit stores the rating information. The transmitter transmits the rating information to an external rating surveying apparatus.