论文信息 - Purchase Behaviour in Advergame and the Effect of Brand Attitude as a Mediator - 字舞流文

Purchase Behaviour in Advergame and the Effect of Brand Attitude as a Mediator

I. A. Razli | H. Kim | Grace Phang Ing | Mohd Rizwan Abdul Majid | Zaiton Osman | A. A. Adis