Time division display control method and device and display equipment

The embodiment of the invention discloses a time division display control method and device and display equipment, wherein the time division display control method comprises the following steps: displaying a first image through the display equipment; and changing the display pixel distribution of the display equipment at least one time and displaying the first image through the changed display equipment every time within a predetermined allowable time of persistence of vision of human eyes, so that the displayed first images are overlaid and displayed as a second image. According to the invention, the display pixel utilization ratio of the display equipment and the display quality of at least local image are improved, so that the diversified actual application requirement of a user can be met well.