THE INFLUENCE OF HOUSEHOLD INCOME, PRICE AND RELIGIOUSITY TOWARDS CONSUMPTION OF HALAL PRODUCTS (A ACSE STUDY ON MUSLIM CONSUMERS IN PETIR VILLAGE, TANGERANG

This research purpose to analyze the influence of household income, price and religiosity towards consumption of halal products in the Petir Village of Tangerang City. Research data used primary data. These data got from 61 respondents who had filled out a some questionnaires. Research approaches are quantitative approach and descriptive analysis with multiple linear regression analysis based on OLS (Ordinary Least Square) method. This study has result that showed silmutaneously variables such as household income, price and religiosity would influence the consumption of halal products with the value of the F statistic 23,429 (23.429> 2.737). Partial test shows that household income and religiosity have significant influence and positive reaction to consumption of halal products, with a significance of variable household income value at 0,001 and religiosity variable is 0,002. While the price variable was not significantly affect the consumption of halal products, with a significance value of 0,257.