Green organizational identity: sources and consequence

Purpose – This study aims to develop an original framework of green organizational identity to explore the positive effects of environmental organizational culture and environmental leadership on green competitive advantage through the partial mediator – green organizational identity.Design/methodology/approach – This study proposes an original concept – green organizational identity – to develop an integral framework to enhance green competitive advantage. Structural Equation Modeling (SEM) is applied to verify the research framework.Findings – The results showed that environmental organizational culture and environmental leadership are positively associated with green organizational identity and green competitive advantage. Green organizational identity had a partial mediation effect on the positive relationships between two antecedents – environmental organizational culture and environmental leadership – and green competitive advantage. Companies should enhance their environmental organizational cultur...

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