Relationship Between Self‐report and an Objective Measure of Television‐viewing Time in Adults

This study compared self‐reported television (TV)‐viewing time with an objective measure obtained by an electronic TV monitor. As part of a larger study, 40 overweight and obese adults (BMI: 31.7 ± 5.4 kg/m2; 53% obese; mean age 41.4 ± 13.0) self‐reported TV‐viewing time at study entry as the response to the question, “How many hours do you watch TV per day, on average?” Objective TV‐viewing time was measured in min/day over 3 weeks/subject using electronic monitors. Self‐reported viewing time was 4.3 ± 1.3 h/day (mean ± s.d.) (range: 3.0–8.0 h/day) vs. 4.9 ± 2.6 h/day (0.8–13.3 h/day) recorded by the electronic TV monitor. Subjects underestimated their viewing time by 0.6 ± 2.3 h/day (95% confidence interval = −1.34, 0.13), or 4.3 h/week. Slightly over half of the subjects (58%) underestimated their viewing time; 47.5% were within 1 h/day, and 72.5% were within 2 h/day of self‐reported viewing time. Large errors were rare in this group, suggesting that a simple self‐report measure of TV time may be useful for characterizing viewing behavior, although objective measurement adds precision that may be useful in certain settings.

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