论文信息 - J O U R N A L

J O U R N A L

Concerning the implementation of marketing philosophies and policies in shipping companies no extensive research has been made up to now. This article presents the application of marketing philosophies and policies to the companies, which are activated in merchant (tramp and liner) and passenger shipping. The emphasis is given to the merchant shipping companies due to the fact that the passenger shipping companies implement mainly the principles of hotel marketing. Consequently, the article presents the results of the empirical research, which was carried out in 2005, concerning the marketing policies and philosophies of the largest tanker and liner shipping companies – organization models – in the world.

[1] J. Barenfanger,et al. The role of immunoglobulin in the neutralization of trachoma infectivity. , 1974, Journal of immunology.

[2] F. Webster. Social aspects of marketing , 1975 .

[3] K. Seltman. Marketing for management. , 2004, Marketing health services.

[4] H. McFarland. The effect of measles virus infection on T and B lymphocytes in the mouse. I. Suppression of helper cell activity. , 1974, Journal of immunology.

[5] C. Pearson,et al. Structural requirements for arthritogenicity of peptidoglycans from Staphylococcus aureus and Lactobacillus plant arum and analogous synthetic compounds. , 1976, Journal of immunology.

[6] N. Klinman,et al. Defining the heterogeneity of anti-tumor antibody responses. , 1976, Journal of immunology.

[7] Adrian Payne,et al. Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing , 2001 .

[8] Jochen Wirtz,et al. Essentials of Services Marketing , 2008 .

[9] A. Rossier. Letter to the Editor , 1986, Paraplegia.

[10] J. Scornik. Antibody-dependent cell-mediated cytotoxicity. II. Early interactions between effector and target cells. , 1974, Journal of immunology.