Entity Based Sentiment Analysis on Twitter

Its fair to say that when it comes to global entities that matter to us, we are quite obsessed with finding out what other people think about them. In the past, querying people’s opinions with respect to a global entity such as Michael Jackson, Microsoft or Cuba was done through user polls funded by organizations and only a small percentage of these questionable polls trickled to the average person. With the onset of real-time information networking service Twitter [5] there is an unparalleled public collection of opinions about every global entity that matters. Opinion creation has never been so democratized. Even though Twitter provides a great outlet for opinion creation, the information cycle is incomplete without clever tools for analyzing those opinions to facilitate their consumption.