This paper attempted to identify the major market actors of mango marketing in Chapai Nawabganj district of Bangladesh. The research also examined the structure of marketing costs and net margin obtained by the mango market actors and highlighted the major problems faced by the traders. Primary data were collected from 40 mango traders by using simple random sampling technique from mid-June to mid-July 2018. A pretested semi-structured interview schedule was used for data collection and descriptive statistics were used to analyze the data. Faria, Bepari, wholesaler, and retailer were the major market actors in the study areas. The average purchase price of mango by Faria was Tk. 33,000.0/ton, Tk. 33,450.0/ton for Bepari, Tk. 35,450.0/ton for wholesaler and Tk. 41,050.0/ton for retailer. Bepari incurred the highest marketing cost (Tk. 4,800.0/ton) due to long-distance coverage followed by the retailer (Tk.3,190.0/ton), wholesaler (Tk. 3,020.0/ton), and Faria (Tk.1410.0/ton). The average selling price of mango was Tk. 53680.0/ton for the retailer, Tk. 45,200.0/ton for Bepari, Tk. 44,450.0/ton for wholesaler and Tk. 42,270.0/ton for Faria. Retailer received the highest net margin (Tk. 9,117.9/ton) followed by Faria (Tk. 6,887.8/ton), Bepari (Tk. 3,831.2/ton) and wholesaler (Tk. 2,926.3/ton). Market actors mentioned different problems and suggestions for mango marketing in the study area. Lack of capital and unstable price of mango were the important problems of traders. They need available capital with a low interest rate. Government and different organization may establish cold storage in the study area, which may help to stabilize mango price.
[1]
Muhammad Shahrukh Rahman,et al.
Adoption and farmer’s perceptions of BARI Aam-3 Mango variety in selected areas of Bangladesh
,
2018,
Research in Agriculture Livestock and Fisheries.
[2]
M. A. Monayem Miah,et al.
Profitability of mango marketing in different supply chains in selected areas of Chapai Nawabganj district
,
2018,
Bangladesh Journal of Agricultural Research.
[3]
A. Darekar,et al.
Economic of production and marketing of mango in Gadchiroli district of Maharastra
,
2014
.
[4]
R. Laxman,et al.
Diversity in leaf morphology and physiological characteristics among mango (Mangifera indica) cultivars popular in different agro-climatic regions of India
,
2014
.
[5]
S. M. Akterujjaman,et al.
Marketing Channel and Pricing of Mangoes from Chapai Nawabganj to Dhaka Retail Market
,
2010
.
[6]
Hasan,et al.
Mango marketing system in selected areas of Bangladesh
,
2008
.
[7]
Irfana NoorMmemon.
Economics Analysis of Mango Orchard Production under Contract Farming in Taluka Tando Adam District Sanghar Sindh, Pakistan
,
2015
.
[8]
Sarada Gopalakrishnan,et al.
Marketing System of Mangoes in India
,
2013
.
[9]
English Only.
THE PEOPLE'S REPUBLIC OF BANGLADESH
,
2006
.
[10]
P. A. Wing,et al.
Yearbook of agricultural statistics
,
1969
.