Connected Marketing: The Viral, Buzz And Word Of Mouth Revolution

Foreword Introduction: connected marketing - harnessing the power of people media The crisis in marketing The people media revolution Influencers: who are they and how to reach them Infectious ideas: what makes an idea contagious Making it happen: word of mouse campaigns that connect Making it happen: infectious word of mouth campaigns Integrating connected marketing into the marketing mix Conclusion: connecting with customers in a networked age Appendix: lexicon of connected marketing Appendix: further reading.

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