Mining Customer Shopping Behavior: A Method Encoding Customer Purchase Decision Attitude

Miningcustomershoppingdataisableforbusinessmanagerstounderstandandpredictcustomer behavior.However,mostpracticesarefocusingonthepurchasinggoods,i.e.basketanalysis.This articlecollectscustomershoppingdatabyobservationtosystematicallydiscovercustomershopping pattern incorporatingwithcustomer’spurchasingdecision time.WithApriori algorithmand the proposedcustomerpurchasingdecisionpatternexaminingprinciple,customerpurchasebehaviorsof withdecisionattitudesarerevealed.Thisarticlegetsinsightsatdecomposingsupportandconfidence valuesofanassociationrule.Withtheproposedencodingmethod,decisionattitudesongoodsinthe associationrulecanbeinterpreted. KEywoRDS Apriori, Association Rule, Customer Shopping Behavior, Retailing

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