벽화마을의 보존과 계승을 위한 정체성 구현에 관한 연구

Today’s mural villages appeared along with a boom in the public art project that murals were drawn on village walls according to a part of the policies which aimed to maintain alleys and hillside roads like the ‘mud flat’ in the city and improve residents’ lives. The public art project had been revitalized in earnest with the institutional support such as literary promotion fund and lottery fund as well as the support of the government and the local government. Mural village can be divided into 4 types, government-led, local government-led, private organization-led and resident-led. There were many cases that mural towns were made by talent donation activities. These phenomena put life into underdeveloped villages and made them bright and light. On the other hand, as there were many murals different from the topic decided before the mural work and with the image unrelated to the legitimacy of the village and the meaning of the village’s existence, the identity confusion or absence of the village was caused. Some of murals made through “talent donation activities’ in a good sense incited the identity absence of many mural villages. Now, it is time that the need of carrying out public art project including talent donation as a long-term plan, not a one-time event has emerged. To realizing the identity of the mural village is to make a brand identity. In this context, this study analyzed some cases of the existing mural villages to identify the current status of identity realization. This study also searched for the answer from brand identity factors to present what the factors organizing the brand identity and space communications of the mural village were and what types of factors were needed.