An analysis of accuracy experiments carried out over of a multi-faceted model of trust

Trust models in internet environments today are single-faceted. A single-faceted approach to modelling trust can suit some, or many, individuals but we believe that such a single-faceted approach cannot capture the wide and varied range of subjective views of trust found across a large and broad population. In response, we have designed, developed and evaluated a rich, semantic, human-centric model of trust that can handle the myriad of terms and intertwined meanings of trust. This multi-faceted model of trust can be Personalised on a per user basis and specialized on per domain basis. In this paper we briefly present an overview of this model and explain how it can be Personalised and specialized. However, the primary focus of this paper is on the experimental evaluation that has been carried out to evaluate the accuracy of recommendations based on this multi-faceted, Personalised model of trust for internet environments.

[1]  Nigel Shadbolt.  Working smarter, not harder , 2002, IEEE Intelligent Systems.

[2]  Nigel Shadbolt.  A matter of trust , 2002, IEEE Intelligent Systems.

[3]  N. L. Chervany,et al.  THE MEANINGS OF TRUST , 2000 .

[4]  Jennifer Golbeck,et al.  Inferring Reputation on the Semantic Web , 2004, WWW 2004.

[5]  Jennifer Golbeck,et al.  Computing and Applying Trust in Web-based Social Networks , 2005 .

[6]  Declan O'Sullivan,et al.  The Design, Generation, and Utilisation of a Semantically Rich Personalised Model of Trust , 2006, iTrust.

[7]  Alfarez Abdul-Rahman,et al.  A framework for decentralised trust reasoning , 2005 .

[8]  Diego Gambetta.  Trust : making and breaking cooperative relations , 1992 .

[9]  Alexander Aiken,et al.  Attack-Resistant Trust Metrics for Public Key Certification , 1998, USENIX Security Symposium.

[10]  Dieter Gollmann,et al.  Why Trust is Bad for Security , 2006, Electron. Notes Theor. Comput. Sci..

[11]  Morris Sloman,et al.  A survey of trust in internet applications , 2000, IEEE Communications Surveys & Tutorials.

[12]  Stephen Marsh,et al.  Formalising Trust as a Computational Concept , 1994 .

[13]  J. Golbeck,et al.  FilmTrust: movie recommendations using trust in web-based social networks , 2006, CCNC 2006. 2006 3rd IEEE Consumer Communications and Networking Conference, 2006..

[14]  John R. Douceur,et al.  The Sybil Attack , 2002, IPTPS.

[15]  Deborah L. McGuinness,et al.  OWL Web ontology language overview , 2004 .

[16]  James A. Hendler,et al.  Trust Networks on the Semantic Web , 2003, WWW.

[17]  Hector Garcia-Molina,et al.  The Eigentrust algorithm for reputation management in P2P networks , 2003, WWW '03.

[18]  Yolanda Gil,et al.  Trusting Information Sources One Citizen at a Time , 2002, SEMWEB.

[19]  S. Shapiro.  The Social Control of Impersonal Trust , 1987, American Journal of Sociology.

[20]  James A. Hendler,et al.  Accuracy of Metrics for Inferring Trust and Reputation in Semantic Web-Based Social Networks , 2004, EKAW.

[21]  Joan Feigenbaum,et al.  REFEREE: Trust Management for Web Applications , 1997, Comput. Networks.

[22]  Karl Quinn,et al.  A multi-faceted model of trust that is personalisable and specialisable , 2007 .

[23]  W. Janssen,et al.  Trust and Security in E-business Transactions , 2002 .