Modeling User Adoption of Advanced Traveler Information Systems (ATIS)

Abstract This paper develops a model system for assessing market penetration and usage rates of Advanced Traveler Information Systems (ATIS). The choice models developed predict travelers’ awareness, trial use, and repeat use for SmarTraveler, an ATIS implemented in the Boston area. The travelers’ attitudes toward travel information and perceptions of ATIS service attributes, such as quality and relative advantage over conventional information sources, are incorporated in the modeling framework. This research contributes to the literature on modeling awareness, and use decisions of ATIS using an integrated system of discrete choice and latent variable models.