An Exploratory Study in Displaying Interactive Car Catalogue System on Multi-Touch Tabletop

This paper presents an implementation of an interactive catalogue system for car industry using tabletop display. Such an effort is a proof of concept showing that multi-touch techniques can be useful in car industry as users could directly manipulate the catalogue when viewed on the tabletop display. The work is motivated by the fact that manual car catalogues available during car purchasing activity and road show is less interactive and low in usability. The main objective of this work is to investigate whether by having tabletop display will add value to users interaction which leads to influencing their decision making. The prototype system developed supports user collaboration, enabling more than one user to perform moving, resizing, zooming and rotating the car catalogue projected on the tabletop. Findings from a user testing indicate the usefulness of the multi-touch techniques in displaying interactive car catalogue system.

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